As I read about the new technology which Samsung have included with their newly announced mobile device, it was obvious to me that they are migrating to a more user focused company from their technical background.The presentations at the launch – most especially the one accompanying this post, however hinted they aren’t yet ready to leave behind the focus on the technology behind the features in their promotions.
Visuals hang around, and are inherently more reusable to illustrate your product than the words written by the technologically savvy for their gadget hungry readership. The attendees at today’s launch were clearly the right audience for the bucket list of technology crammed into the Galaxy S 4, like the example I share, but there is a lot to be said for your imagery to instead focus on simply explaining the key features. One at a time.
Especially when, in order to get the scale you need to be successful, your potential customers are more interested in what they can do with your innovation rather than what it is called or how many audio codecs it supports.
We want the time people spend with Groupon to be memorable. Life is too short to be a boring company. Whether it’s with a deal for something unusual, such as fire dancing classes…we seek to create experiences for our customers that make today different enough from yesterday to justify getting out of bed. While weighted toward the measurable, our decision-making process also considers what we feel in our gut to be great for our customers and merchants, even if it can’t be quantified over a short time horizon.
I’m not a fan of what Groupon are selling, but totally this.
Before I wrote about how Robbie Farah might consider a similar filter on twitter to the one he probably needs to apply every time he plays a game of football, I was aware of allegations about a tweet he sent to Australian Prime Minister, Julia Gillard a year ago.
Turns out he’s as much if not more of a hypocrite as you or I:
You were the ones who saw something meaningful in what others considered stupid and superfluous. You gave Twitter “at” replies and short links and hashtags and everything else that made the 140 character limit just a little easier to deal with. You were the true innovators – not them. But your services are no longer required. Please pack your things and go.
According to The Independent, Britain is about to be flooded with brand police to protect the owners of the Olympics;
Under legislation specially introduced for the London Games, they have the right to enter shops and offices and bring court action with fines of up to £20,000.
Olympics organisers have warned businesses that during London 2012 their advertising should not include a list of banned words, including “gold”, “silver” and “bronze”, “summer”, “sponsors” and “London”.
the Municipality of each host city has in effect become the enforcement arm of a private company
Once the Great in Britain was supposed to refer to its dominance of the entire world. Perhaps this brand police malarkey and the legislation at national government level to assist it, is the natural progression from Great to Cool to Little.
If, like FIFA’s compromised tournament, this competition has become solely about how much money you can make from companies who then insist you legislate to protect their rights for the duration, what’s the point of the Olympics anymore, actually?